• Discover Your Unique Strengths: Identify your passions, skills and expertise to build your business idea.

• Choose Your Niche: Define the specific audience you want to serve, focusing on who you want to help and the struggles you can solve.

• Decide on Your Offerings: Explore options like courses, 1:1 client services, and online events to find the best fit for your skills and goals.

• Craft Your Unique Solution: Clarify how your offerings will provide value, address needs, and solve key problems in your chosen niche.

By the end of this module, you’ll have a clear business idea, a well-defined niche, and a strategic plan for your offerings—positioning you to serve your ideal clients and start generating revenue with purpose and focus.

• Define Your Brand Vibe: Establish the tone and personality that reflect your brand’s unique style and attract your ideal audience.

• Build Your Color Palette: Choose a color scheme that conveys the right mood and energy for your brand, creating a cohesive look.

• Select Fonts and Visuals: Pick fonts and design elements that represent your brand’s character, making it cohesive and recognisable.

• Branding Tools: Learn how to create your brand elements using easy-to-use tools like Canva, giving you control over your brand’s look and feel.

By the end of this module, you will have developed a distinctive brand identity, including your brand’s vibe, color palette, fonts, and logo. You’ll also gain the skills to create these elements yourself using tools like Canva, ensuring your brand resonates with you, your personality and your ideal client.

• Build Your Website: Learn how to create a professional website using Squarespace, showcasing your offerings and enhancing your brand visibility.

• Create Compelling Content: Develop engaging content that reflects your brand voice and attracts your target audience.

• Set Up Social Media Profiles: Establish and optimise social media accounts that align with your brand, helping you connect with clients and grow your community.

• Implement SEO Best Practices: Understand the basics of search engine optimization to improve your website's visibility and attract organic traffic.

By the end of this module, you will have established a cohesive online presence, including a professional website and active social media profiles, enabling you to effectively connect with your audience and promote your brand.

• Identify Your Offer Suite: Determine the services you will provide, including online courses, 1:1 client sessions, and/or online events.

• Create Course Curriculum: Outline the structure and key learning outcomes for your online course, ensuring it delivers value and meets client expectations.

• Develop Course Content: Learn how to film engaging video lessons and create visually appealing Canva slides that enhance your teaching materials.

• Build Effective Landing Pages: Create compelling landing pages for your offers that convert visitors into clients, highlighting the benefits and features of your services.

• Design Lead Magnets: Develop enticing lead magnets to attract potential clients and grow your email list, setting the stage for your offers.

By the end of this module, you will have a well-defined offer suite. You’ll also have a complete course curriculum, engaging content, and essential marketing materials like landing pages and lead magnets, all ready to launch your services to the world.

• Develop Your Marketing Strategy: Create a comprehensive marketing plan that outlines how to promote your offers effectively across various platforms, while visualising your desired outcomes and manifesting success.

• Leverage Your Email List: Learn strategies for building and nurturing your email list to engage your audience, promote your offers, and drive conversions.

• Utilise Social Media: Explore techniques for using social media to increase visibility, share valuable content, and connect with potential clients.

• Incorporate Podcasts: Discover how to use podcasts as a marketing tool, whether by starting your own or collaborating with existing shows to reach new audiences.

• Create Compelling Sales Funnels: Design effective sales funnels that guide potential clients from awareness to purchase, maximising your conversion rates.

By the end of this module, you will have a clear marketing strategy to effectively promote and sell your offers, leveraging your email list, social media, and podcasts to reach and engage your target audience.

• Establish Your Operational Framework: Define the key processes and systems needed to run your business efficiently and effectively.

• Develop Organisation Systems: Learn how to use Notion as a versatile tool to manage tasks, projects, and documentation, streamlining your operations.

• Implement Project Management Techniques: Explore project management methodologies to keep your projects on track and organised within Notion.

  By the end of this module, you will have established effective operational systems for your business to organise tasks, manage projects, and streamline processes, allowing you to focus more on growth and client engagement.

• Prepare for Launch: Develop a comprehensive launch plan that outlines your goals, timeline, and promotional activities to ensure a successful launch.

• Build Anticipation: Utilise email marketing, social media teasers, and countdowns to generate excitement and anticipation leading up to your launch.

• Finalise Your Offers: Review and polish your offers, ensuring all course materials, landing pages, and marketing collateral are ready for your audience.

• Engage Your Community: Foster engagement with your audience by hosting pre-launch events or Q&A sessions to answer questions and build relationships.

• Execute the Launch: Implement your launch plan, utilising all promotional channels to reach your audience and maximise visibility for your offers.

• Celebrate Your Success: Acknowledge your achievements and reflect on what you’ve learned during the launch process, setting the stage for future growth.

By the end of this module, you will have successfully launched your business and offers, equipped with strategies to generate excitement, engage your audience, and gather valuable insights for future

• Client Onboarding Process: Develop a streamlined onboarding process that welcomes new clients and sets clear expectations for your services.

• Provide Essential Information: Ensure clients receive all necessary details, including meeting schedules, booking procedures, and communication guidelines.

• Communicate Effectively: Establish clear channels for ongoing communication with clients, fostering a supportive and responsive environment.

• Run Your Course or Sessions: Learn best practices for facilitating your course or 1:1 sessions, including engaging participants and delivering content effectively.

• Utilise Technology: Familiarize yourself with tools and platforms that enhance the client experience, such as scheduling software and learning management systems.

• Client Off-boarding Process: Create an off-boarding procedure that includes application forms and feedback requests to gather insights for improvement.

By the end of this module, you will be equipped to effectively start and manage your course or 1:1 services, ensuring a smooth onboarding process, engaging delivery, and valuable feedback collection for continuous improvement.

• Set Clear Growth Goals: Define specific, measurable goals for growth, including revenue goals and objectives for future launches.

• Implement Mindset Practices for Growth: Cultivate a growth mindset through practices that foster resilience, adaptability, and confidence in your abilities as a business owner.

• Create a Sustainable Business Model: Develop a framework that allows for growth and ongoing passion for your business.

By the end of this module, you will have a comprehensive strategy for growing and scaling your business.